What goes on behind the scenes...

As a modest fashion brand we strive to be unique in every way possible. A great deal of work goes on 'behind the scenes' to deliver the best of products to you in the best of means.

As a team, we work hard on our campaigns, shoots, social media content blogs and most importantly providing a smooth and enjoyable experience for our customer base. 

This years, most successful campaign was in Ramadan 2019. Coming from an Arab origin we couldn't help but integrate Arabian culture into our first video promotion. Including the traditional playful colours, Arabic coffee, dates, baklawa and more we were able to create the impact we desired.

The purpose behind the video was a small get together of a group of friends, with the outfits going from Morning to Daytime to Evening, resembling the gatherings and religious celebrations during Ramadan and most importantly Eid.

Ramadan'19 Abaya Collection entailed of a variety of materials, cuts, colours, textures and detailing. Lace applique on Abayas and sequin embroidery were high on trend this summer, alongside living coral and pastel colours. The Open Abayas as well as Open A-line Abayas deemed to be a huge success.

After weeks of planning, designing, arranging and finally executing it, the outcome of the video was what made it worthwhile...

Have you had a look at our behind the scenes video yet?

Why not click here to take an insight as to how we spent the day.

Let's just say thanks to the team at Arabesque because it was a great team effort.