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The Rise of Modest Dressing in the West

Modest dressing is a focus on the dressing style that conceals the body of the woman. This is a dressing style that does not reveal a lot of flesh. In recent times, the modest dressing has been gaining wide popularity and acceptance, especially in the west and the major fashion brands are not also missing in the action. The modest dressing revolution is coming mainly from the modern-day Muslim woman who has also become a fashionista.

The global spending on fashion is expected to grow to modern $450 billion (U.S. dollar). A large part of this spending would be coming from the Muslim shopper and would be going to Islamic clothing. The Islamic clothing industry is estimated at a value of more than $240 billion (U.S. dollar). The luxury market of the Muslim fashion industry is also a multibillion-dollar industry. The modest dressing has its origins from the east and is a part of the core Muslim fashion. The rise of modest dressing in the west can be described as an attempt to find a common ground between faith and fashion in the modern world.

We should point out that modest fashion is not a new trend and has been around for many years. Islamic clothing styles which make up Muslim fashion which is now rising in the west comprise mainly the caftan, jilbabs and of course the abaya. An important evidence of the rise of modest dressing in the west can be seen in the increasing rate at which Muslim models are appearing on the covers of prominent fashion magazines.

Abayas are Combining with Your Day to Day Outfits

For the trendy modern day fashion conscious woman, the abaya has found a way to fit perfectly into her wardrobe. You can comfortably and stylishly combine abayas with your day to day outfits. While the Eid Abaya is an integral part of the modest dressing trend, for a fashionable look on a great day you can combine the abaya with a stylish belt.

Because the Abaya is opaline and comes in many colors and silk accents, you do not have to worry about how you can combine it with your day to day outfits. The Eid Abaya robe dress can be stylishly combined with a hand glove for a trendy look.

Integration of Abayas into the Western Society

Coming from its acceptance, abayas are being integrated into the western society even though the styles of abayas differ from region to region. The integration of abayas into the western society can be attributed to the millennial generation. The modern Muslim woman in the west is savvy and trendy and has been able to infuse their religious and cultural identities into their day to day fashion.

The integration of abayas as part of the modest dressing revolution has also been championed by Muslim fashion entrepreneurs. Eid abayas is now a widely accepted vogue in the western society.

Abaya Fashion Shows, Modest Fashion Events World Wide

The rise of modest fashion in the west can be seen in the rate at which Islamic clothing has been accepted in the fashion world with the number of modest fashion events in the fashion calendar worldwide.

Eid Abaya being a part of Muslim fashion with its growing acceptances has also seen a rise in the number of Abaya fashion shows around the world showcasing Islamic clothing and Muslim fashion. As a prominent city of fashion, the first Modest Fashion week was held in London. The event was launched by online marketplace Haute Elan. After that event, other modest fashion events have followed.

In 2016, popular fashion brand Dolce & Gabbana took the Muslim fashion trend a step further with worldwide campaign images of stunning abaya collection.

Eid Abaya was prominent at the Fashion Forwards fall/winter show which was held in Dubai in April 2017. Abayas are not missing on the runway as designers across the world from Paris to Milan, London to New York are trying hard not to miss the flowing elegance which abayas bring to the fashion table.

At the fifth season of the Kanye West Yeezy show in New York, models graced the runway in the abaya.


The rise of modest dressing in the west is a trend that should not be ignored. Fashion brands, bloggers, and the media should understand and position themselves to take full advantage of the growing Muslim fashion and the Islamic clothing market.

An increasing number of fashionable woman in the west are embracing the modest fashion trend and leading the trend is the Eid abaya. The rise of modest dressing in the west can also be attributed to the social media which has created a dynamic infusion of culture worldwide. The future of modest dressing in the west is bright.

Check out our article on How the Abaya combines Fashion and Modesty.