Fashion and modesty are hot topics in the fashion world. Not everyone agrees on the exact definition of modest fashion, but most would say that modest clothing is loose, comfortable, and covers the body.

The rise of modest fashion

According to Pinterest UK, searches for "modest fashion" on the platform have increased by 500% since the start of 2018. 

The reported worth of the global modest fashion market has been set at hundreds of billions, and the same is set for an exponential increase over the next five years. 

With each day that goes by, popular brands are launching a line of the "modest fashion."  The Modist–a specialist online store–has just launched a whole series of modest and stylish outfits for women across the world.

Likewise, the likes of Dolce & Gabbana, DKNY, Oscar de la Renta, Tommy Hilfiger and Mango amongst other top fashion labels have launched a range of collections featuring luxury hijabs and abayas, flowing gowns and wide-leg trousers, which most have praised (even if some have been more critical).

Modest fashion can't be ignored anymore. Both designers and consumers now see the need, and more importantly, the possibility of being fashionable without losing modesty. 

Being modest and fashionable has changed over time with innovative clothing and pieces that are both suitably modest and also trendy. That's where the abaya comes in...


Although the abaya is an example of conservative clothing, it is definitely not lacklustre.

Abayas, over time, have evolved from limited designs and styles into a class of items of clothing with unlimited designs and styles.  

Modern designs and styles have ensured the possibility of women showcasing their individuality and modesty through styles without showing any disregard for their beliefs and religion.

From closed to opened, practical, open jacket, and kimono abayas; today's fashion world is filled with decent and classy modest options of fashionable and designer abayas.

Also called 'Burqa' in South Asia and ‘Chador’ in Iran, abayas does not only offer varieties, but it also gives users customisation options. 

And abayas aren't just black: now they're available in host of colours and fabrics.  These largely earthy colour ranges have been carefully selected to ensure the outfits attract no unnecessary attention while leaving room for experimenting and comfort. 

While not much can be done about the length of an abaya, new designs now make sleeves of different shapes, and in a range of basic and luxurious designs, with irregularly fitted, straight, high collars or flare fit finishings.

The difference fabric can make

Another exciting option offered by modern designer abayas is the difference in fabrics.  A variety of light fabrics such as cotton, crepe, georgette silk, chiffon and rayon are now being used to ensure consumers have the highest level of comfort.  Plus, embellishments and embroidery adds a touch of style to abayas, setting them apart from traditional gown designs.  

Up-market abayas

The industry for abaya fashions has indeed matured over the years. There are now haute couture abaya designs too available exclusively at online modest fashion stores. 

Interestingly, abayas offer its users the option to customise extensively.  By playing with the style and design of hijabs, you can spice up your abaya outfits without deviating from modesty. 

Your abaya style

You can stylishly pair a wide range of hijabs in solid colours and printed fabrics with your abaya. Also, you can add some bling with a jewelled pin or your own style of hijab.

Meet Arabesque

Looking for a unique abaya or hijab you won't find anywhere else?

Your search ends at Arabesque. 

We're a reputable UK-based online modest fashion store, offering you the best in designer abayas, Hijabs, Jilbabs, Kaftans and other modest items of clothing.

Because we understand every woman's unique style and taste, we've got something to match every woman's style, whatever the occasion.

Our products, (except for the Turkish hijabs), are all made in Dubai and are set to provide you with impressive options of modest clothing.

We offer top-quality Dubai-made modest and new abayas, including kimono abayas, open jacket abayas, practical abayas and other abaya dresses.

And we've also got a whole range of different hijabs to match your outfit.

Visit us at today and enjoy a first class experience shopping here at Arabesque.

Want to learn more about how to style your hijab? Check out Hijabs by Hanan featuring the Jasmine Abaya