Modesty has actually become a very controversial topic especially in its teachings. It's a concept that can often be misunderstood.

From an islamic perspective modesty essentially means concealing the shape of your body by wearing loose clothing but also including respectable behaviour and good manners.

From a consumer point of view, often people assume that it's more difficult to become modest and your choices are limited. A few years back, the answer would have been yes its not readily available and is a struggle. 

Recently, high street brands such as H&M, Zara and Debenhams have provided modest lines of clothing that are also on trend giving us modern muslim women more option than we would have ever imagined.

There are also a vast variety of hijab online stores that offer a range of hijabs at different prices, qualities, shapes and designs.

The Abaya Online Market has become prevalent especially in the UK. There is an increased demand to provide different designs that are exclusive and brought to the west from the Middle East. Which in turn is our passion as a brand to deliver to our loyal customers.

We receive many questions about abaya sizing, however something to bare in mind, is that the majority of abayas are designed to be loose and not figure hugging. Having said that we do have a range of abayas that are a-line fitting and have a cinched effect at the waist.

It’s always best to choose the type of clothing that fits your body with a flattering cut. Keeping in mind, clothes should fit you but not restrict you. 

There is a common misconception that the colour black has a ‘slimming effect’. It’s unfortunate that you see people limiting themselves to black to look slimmer. It’s a classy colour however will not have photoshop abilities. Even though the majority of our abayas are black, it doesn’t mean you should compromise on subtle colours. Coloured abayas are trending at the moment and will give you the flexibility in wearing something modest, loose, trendy and colourful.


Don’t forget that you don’t have to spend a lot of money to be fashionable. We would recommend to make purchases at times where you are most likely to save the most. For example Black Friday Sales, Boxing Day sales, Mid season sales and so on. As well as invest in pieces that are versatile and all you to dress up or down.

Semi-sheer Abayas are slowing taking a rise in modest fashion. Truthfully, some fabrics are much more difficult to dress and style than others. However people often think that sheer fabrics are one of the difficult ones, but not really when you know some tips and tricks.

For example sheer blousers or wearing our under garments to compliment your outfit. They are not only inexpensive but also looks elegant, modest and feminine.

Semi-sheer Abayas are effectively versatile and allow you to layer and combine for seasonal transitions.